When a song of the Australian people wins in Philippines, Sulinna ong knows her to a winner.
“I pay a careful because it is usually an indexing will be wider”, he says ond, a Australian that has arrived at the Giant Giants Giants. “If it is the people and good in the Philippines, if you turn up and grow up here.”
Larissa Lambert’s Cardio It’s a good example: This track was hugged in the US and the kingdoms as well as the aussie as a lot of 140 million in the Filipines in March, making the market fastest for our house.
Islinin is held in Australia, that’s now the global vegetable plant mode.CREDIT: Spotify
This is one of the inaugural global compounds of Epife, which document the popularity of australian music to overseas.
In the four years to March 2025, the total number of rivers close to local artists grew up in international meriors for 37 percent, sending Australia between the global music exporters “
Princing up the most played song list by Australian musicians – including those who include a local guest artist – they are I know that love from tate mcraft and the brao bra; Beautiful people By David guetta and exactly; and it Dreamin From daya and domba dom. The other australians prominent to make the cut include Troye Sivan, Dean Lewis and Kylie Minogue.
“Australia Geographry Issuation was viewed as a disadvantage,” ong says. “But I think about I think it’s an advantage now because it’s allowed around the world and white music is a international standards, and it is why it’s driving with the audition everywhere.”
The dominance of the music pop in the Philippines – where the artists such as liars and miss loyal flames – helps explain global music on the music scene. It’s a similar story in Brazil, where dance music is enormous popular: in March, Brazilians conceit more Australian songs more than 200 million.
The global global list of spotifIcecta rank to the top 30 songs from Australian artists in terms of flows out to Australia. CREDIT: Spotify
While Germany and Canada also count Streams to Australian State, the UK and Em make the most other markets to their great, English. But the picture is more complex than it was a dozen.
“In 2014, the imported canals were widely the United States”, “ong says.” Now, it was seeing the Air Route, where you see all the lines are found in different activities
Of course this policy also means Australians can consume international music as they wanted. According to a reporting company lighter, local act only 9.2 per C center of Music in India and Japan, 70 percent of the US trial artists. And the proportion of Australians and New Zeland’s acts in the top 100 Charten has fallen from 16 percent between 2000 and 2016 per cent 2023.
It is a monive that varies music and the music bodies have been debate, with some questions if a stirried should be asked to the most prominent Australian act.
“There are consequences that have to think through,” ong says. “If each country adopted a cap (on the promotion of foreign artists., There should be in international growth, so we are retailing international careers outside of Australia is very important to them.”
From the fallen in salads of physical music, which has reduced the income of several artists, should spotify its rights payments?
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“I was shared file files to peer (become popular two decades ago and I saw the decay of music registered,” you’re saying. “This has been completely inverted by the streaming, and the payments of release have never been taller … we have paid to the rights holders – because there is rights directly to the doctors
Born in the kingdom united to a mum of a mum and the Chinese father, ong and his family passed the time in Iran before escape 1978-79. Eventually, if they are installed in Australia, where ong studied music at Western Sydney University.
“I had two passions as CHILD: Music and technology,” he says. “I am told that I would focus on one or the other, but I really haven’t bought that. I’ve always felt converse in a certain point.”
Every day, ong – who has a team of music editors that resumes her – makes a point of throwing phone notifications, lying music for at least three hours. It’s a process, because you believe is essential to help you to discover new artists, ill-entering the artificial intelligence for their uses.
“When you get ai and machinery, human taste is even more important,” she says. “You are very nice to scraping data and find models, but what is no given, like when you have a brand artist? That’s why we never had a reduction in our ethics.”
Could spotify more to promote Australian music?
“In as we have to do more through the table”, SUG says. “It is concerning smaller lockings are disappeared because they are important to get a piece and killed not in music, their capronic, his or her captionable – and were reflective.